After a successful collaboration with Louis Vuitton and the huge hit with the Nike Air Yeezy I and Nike Air Yeezy II, no one would doubt rapper Kanye West’s vision for footwear.
But on a random Sunday on February 9, 2013, Kanye packed his bags citing “creative differences” with Nike and turned to its fiercest competitor Adidas to continue his footwear design legacy.
The rapper-musician never made a mistake. The anticipation for the release of the shoe coming out from the new collaboration has also ruled in Adidas’ favor. The Yeezy Boost 750 was the first to be released with designs that indeed showed more creative freedom. The shoe featured a clean suede high top upper and an off-white full Boost sole that created much of the hype. A zipper on the side and a cross-strap also secure the upper shoe giving a secure fit. Added bonuses for every purchase are dust bags and extra laces. After its release, the Yeezys also featured in Triple Black, Grey Gum, and Chocolate colorways.
Many of the earlier designs of the Yeezys were a result of the collaboration between Adidas’ creative director Nic Galway and the design prowess of Kanye West.
Probably the most popular of Kanye’s collaboration with Adidas’ Galway is the Yeezy Boost 350.
Released in 2015, the low-top design of the Adidas Yeezy 350 Boost features an off-white boost sole and a Primeknit upper, combining two new technologies being used by Adidas. The shoe first came out in Turtle Dove colorway and created buzz among sneaker fans who would love to don the newest fashionable footwear they can get their hands on.
Soon limited edition colorways were released including Black pirate, Moonrock, and Oxford Tan colorways were then released a few months later enjoying the same success and patronage from sneakerheads retailing for more than a thousand dollars and raking much more from resellers.
Banking on the success of the first version, Adidas released the Yeezy Boost 350 Version 2 or V2 in 2016. Kanye slightly tweaked the design with a higher heel and sole. He also removed the pull tab and suede detailing in the second version design. The shoe first came out in Beluga colorway and was followed up with Copper, Red, Oreo, Zebra, and Bred colorways.
Following up the success of the two Yeezys, Adidas and Kanye West recently veered away from the sneaker mold and released the Yeezy Boot 950.
The boot features a pull tab on the heel, thick sole with deep grooves with an alternate Adidas and Yeezy branding on the tongue and the outsole. Colorways for the shoe include Turtle Dove, Peyote, Moonrock, Black and Chocolate for men and women.