Adidas Superstars are some of the longest serving basketball shoes that you can get in the market today. The first pair of this shoe was manufactured in 1969 and remains relevant to date since Adidas is a widely known manufacturer of sporting apparel and footwear. When it first hit the market stalls, the shoe was regarded to be a low-top version and the striking shell top piece made of rubber earned the shoe many nicknames. Many young basketball players globally like associating with the shoe because of its iconic design which resembles that of sneakers.
The initial design of the shoe had the upper part made of pure leather while the bottom was made from rubber. Furthermore, the sole was non-marking and toe protection assured which combined to make the shoe a market leader and favorite of many basketball players. Actually, a big number of players from NBA wore the shoe and continue to wear it to date. It is comfortable when worn while its price is favorable as compared to what many other manufacturers offer. Studies showed that up to 75% of NBA players used the shoe in the first years of its introduction to the market thanks to its innovative technology.
All that remains relevant today even after going through a long period of evolution. Run-D.M.C, which was a rap group with its roots in New York, played a critical role in promoting Adidas Superstars after wearing the shoe in their stage performances in 1983. They used to wear it in every performance they held across America and it helped raise its sales by a great margin. The promotion campaign hit homestretch in 1986 when the group released a song titled "My Adidas" in praise of the shoes as well as counter songs released with anti-sneaker themes.
Owing to the positive review and feedback given out about the shoe from the song, the company decided to sign a partnership deal with the rap group worth $1 million. The deal was one of its kinds globally and hit the headlines since it was the first between a musical group and a corporate company. Many people admit that the involvement of this group in promoting Adidas Superstars contributed heavily to its global awareness which has spilled over to date. Apart from being a basketball shoe, it has turned to be a key fashion accessory for young people in the modern world as many rush to be associated with it. Actually, the shoe is largely worn as casual footwear as compared to sporting wear.
The transition has been very successful capping up the long evolution history of the shoe. The modern Adidas Superstars have fresh and unique designs as well as attractive color ways that attract many customers.